Website Promotion

• Your web site must be properly listed with the major Internet search engines and directories. Although there are literally hundreds of these, there are really only 3 or 4 that are truly important. It is worth noting that your web site may take up to 6 months to be listed with some search engines and Internet directories but it can also appear within a day or two on others.
  
• Your website must be kept fresh - updated regularly and old redundant information removed. Otherwise your visitors may think that you’ve lost interest in them. News pages are just one way of keeping people re-visiting, provided they are kept up-to-date.
  
• All your organisation's stationery should include your web site address. Put it on everything you can think of – fax addresses and e-mails, envelopes, letterheads, business cards etc. Leave out the http:// part though.
  
• You should consider establishing e-mail lists for sending notices and newsletters to your customers or members. There are a number of approaches (and pitfalls) to this - please contact us for advice.
  
• Appropriate vehicles should have your website address prominently displayed on them. This is one reason why it is important to have an easily remembered, intuitive web site address and it is an effective way to promote your website.
  
• All business cards, newspaper/magazine advertisements, catalogues and brochures should include your website address, as this will invite website visits from everyone who normally sees these. You particularly need visits from these people to reinforce the messages you are promoting using these other media.
  
• The right key words and descriptive text must be included in special portions of your site. This is something we do very carefully because of its critical nature. We recommend following this up with tests and fine-tuning to ensure the highest possible search engine ratings. This can be a time consuming task is but is well worth the effort and cost in the increased number of web site visitors.
  
• Include links from your site to the web sites of suppliers, sponsors and any organizations that you belong to, providing they agree to reciprocal links. The number of links going to your website can have a big positive effect on the way your site is ranked on most of the most important search engines - the more relevant links to your website from others, the better.