Ten reasons you should have a web site
- Having a website can helps to promote a professional
business image. A professionally designed web site is one of
the best ways to instil confidence in new customers who are
not familiar with your business. It lets then know that they
are dealing with people they can trust and if properly
designed and presented it will confirm your reliability and
- Your website promotes your business 24 hours a day, 7
days a week. Having a business website makes it easy for
prospective customers to see what products and/or services
your business offers and at a time that’s convenient to
- Your website is the ideal promotional tool which can be
updated at any time. Having a website is like having a
comprehensive full colour brochure that can promote your
business to thousands of people, either locally or
worldwide. It’s cheaper and quicker to update than printed
material and can provide customers with more information at
a much lower price.
- Your website can provide an improved customer service
for your business. By providing a FAQ (Frequently Asked
Questions) page on your website you can provide answers in
advance to questions that people may have about your
products or services. Enquiry forms can also be used by
customers to ask for further information or request
quotations. Specific enquiries can be processed
automatically and without delay using auto responders, even
when your office is closed.
- Your website can be used to promote your services.
Millions of people are now using the internet to seek
professional advice. A website can help people make
decisions on how to proceed and who to use when they need
specialised help and you can often gain more business this
way. Solicitors, estate agents, insurance companies,
builders and many other companies are now using websites to
promote their services and find new clients. It's very
important to establish a web presence now as more and more
people use the web for research about alternative
businesses. If you are not there you will lose potential
- Your website can easily be used to sell products.
Selling products on the internet can provide extra revenue
for your business and is much more affordable than you might
imagine. Providing a simple but secure online ordering
system for customers who wish to purchase goods over the
internet is now commonplace and is widely accepted.
- Your website can attract new customers worldwide if you
so desire. On the internet the world is your marketplace.
Now you have the potential to promote your company to an
audience of millions of companies and individuals around the
globe. Have you ever considered expanding into an
international business where your company can compete with
the giants of the business world? Well you can, and it won’t
cost you a fortune to do so.
- Your website can be used to generate leads and gather
useful information. Your website is the ideal tool to target
customers seeking the type of service or products people are
looking for using the internet. You can use your website to
gather information about prospective customers using simple
online forms that give useful feedback. As an alternative to
going out to gather leads, you can use an enquiry form on
your website to enable people to come to you.
- Your website can help people make quick decisions! It’s
a fast-paced world and people don't like to wait for
information. By providing product or service information
plus prices and specifications almost instantly your website
is bound to attract new business. The company that provides
quick answers and delivers the goods the fastest are the
ones that are most likely to survive.
- Your website can be a useful communication tool! Not
only will your website help promote your business and enable
you to announce new products and additional services, it can
also be put to various other uses. For example, you can use
it to recruit new employees, advertise surplus materials and
equipment, promote other merchants products for an
additional income stream, allow visitors to download your
company price list and catalogue or any other kind of
electronic material including software, pictures, audio and
video files. In fact, your website can provide all kinds of
information you wish to convey to the world at large.