The Search Engines and SEO
Possibly you already have a website. How do you get people to
visit? Many studies have shown that the majority (up to 85%) of
new website traffic is generated by referrals from search
engines, especially of course, Google.
A good ranking in the search engines is vital for website
success and will dramatically increase your visitor traffic. A
good ranking means that on the key words and phrases important to your
business activity, your website should be present on the first
page of search results. To achieve this your website needs
careful search engine optimisation (SEO) and this is where we
Website optimisation for search engines like Google, Bing and
Yahoo is a specialised service. It is not something you can
easily do yourself. It takes time and very careful attention to
many factors that all inter-relate to each other. There are
strict guidelines to follow which preclude any "tricks" which
some less reputable companies use. Trying to fool the search
engines is a recipe for swift retribution and a website that
suddenly vanishes from Google, Bing and Yahoo will cause you
much grief! Don't trust or risk using the "snake-oil" peddlers
who promise quick-fix miracles as they are the industry bad-guys.
Webfactor have always specialised in SEO, on improving our clients
website rankings and we are very experienced in this area. While
the websites we build are always designed with the search
engines in mind, if your website is older and was not built
by us then it most likely needs SEO attention.
If you would like us to optimise your web site for improved
search engine rankings please contact us today.
It really is important!